The 9.5/10 score for Eureka is not only absurd—it’s misleading. Here is what this “excellent” review conveniently forgot to mention while they were busy setting up their commission links:

The Synthetic Reality: David claims there are “no bad ingredients whatsoever,” yet the ingredient list clearly includes synthetic vitamins and minerals. If a food is truly “whole-prey” and “supreme quality” as claimed, it should be nutritionally complete from the ingredients themselves. Relying on lab-made powders to meet AAFCO standards is a shortcut, not a gold standard, and it certainly doesn’t warrant a near-perfect score.

The “Human Grade” Myth: For a food priced at a premium, consumers should know that Eureka does not use human-grade meat. There is a massive regulatory and quality gap between pet-grade “wild caught” proteins and actual human-consumption standards. If you are paying ZIWI Peak prices, you should be getting human-grade transparency, not pet-industry leftovers.

Conflict of Interest: It is impossible to trust a 9.5/10 rating when the reviewer is offering a “special deal” and receiving a kickback for every subscription. This isn’t journalism; it’s sponsored content masquerading as health advice. A truly unbiased reviewer wouldn’t need a “kill step” for their integrity.

To anyone reading this: Do not take these scores at face value. When a reviewer profits from your purchase, the “health and wellbeing” of your dog takes a backseat to their conversion rate. You are better off visiting independent forums, checking transparent blogs, or speaking to industry professionals who don’t have a financial incentive to steer you toward a specific bag of food.

Stop falling for the “American Made” shield—demand better transparency regarding what is actually in the bowl.

Hi Greg,

I agree about Lyka, it’s become crazy expensive. My understanding is that after an overseas investor from Israel invested $30m in the company, profit margins needed to increase and hence the price hikes. Have a look at Wolfit Box. It’s a fantastic alternative. It’s a raw and completely balanced diet but you can gently cook it if you prefer. My dogs have been thriving on Wolfit for several years and I honestly can’t recall the last time they were sick.

That is a great idea (and not because we share a name!!!) – my dog also would probably do even better with just kangaroo – but maybe that would be too lean??

Totally agree Sammy.
It’s such a shame the cost of this product because my dogs liked the ones that I got when I ordered the sampler packs. Would love to support this business but it’s just way too expensive.

I have found this food fantastic. I use it as a topper and also as training food treats. I have three shelties. I feed them lightly cooked grated vegetables, with either cooked chicken breast, tuna, sardines, raw human grade beef with Eureka as a topper and a blob of greek yoghurt as their main meal. If you subscribe they send you a packet of dog treats usually worth about $17 and are great to try. I will stick with the food. I get a bag every 8 weeks. The chicken is less expensive and certainly better than other chicken dog foods.

Hi Linda, you should find the free welcome pack is added when you go to the checkout. Let me know if not!