Comments on: Prime100 SPD Air Dog Food Review

By: Gloria

Gloria — Wed, 15 Apr 2026 04:00:45 +0000

In reply to Barb. This was so helpful! I won't be buying anything remotely associated with the USA.

By: Barb

Barb — Tue, 15 Jul 2025 04:13:38 +0000

My dog has so many allergies that I have only been feeding him Prime 100 dog roll and air dried.

I felt good about this as my money was going to an American Company. I’ve since found out I was WRONG!

It may be made in America but it isnt an American owned Pet food company. Firstly, it was bought out by an equity firm about 5 years ago, who only bought it to line their investor’s pockets.

Now they are selling out to Colgate-Palmolive who are only interested in the bottom line, not the quality of the food.

Already I’ve noticed a decline in quality since the product changed to steam cooking. My dog doesn’t get excited anymore at dinner times either.

So now I’m left in a quandry as to what to feed my dog that is American owned and is single protein, even the slightest amount of chicken, including eggs, is enough to give him diarrhoea for the next 24 hours.

By: anonymous

anonymous — Fri, 11 Jul 2025 04:30:17 +0000

Feb 2025 Colgate-Palmolive acquired Care TopCo Pty Ltd, the owner of the Prime100 pet food brand, to expand its Hill’s Pet Nutrition division. I will not be buying Prime100 anymore.

By: Anna

Anna — Sat, 17 May 2025 15:55:02 +0000

My friend was dogsitting and she was refusing to eat her own kibble that the owners had dropped off for them. I tried giving a few of my own dogs food which was hills and royal canin and still nothing. She would only eat some boiled chicken breast and that was it. In the end I bought the 600gram tin of the chicken air dried and she immediately ate the whole bowl.
Her owners said at home she is also picky so it wasn’t just at my friends house and now all she eats is the prime100 chicken. She a maltese x terrior.

Our vet also recommended it for my dog a long time ago, the wet version since he has no teeth and a senior (21 yo currently, maltese x shitzu) and he loved it. If he had his way he’d still be eating it.
He ended up with pancreatitis, not due to the food but due to old age, it happens so he wasn’t able to eat it anymore but he’d go crazy as soon as I opened a box which is also recyclable which is really good too.

Btw, for anyone feeling a bit skeptical about the brand and wanting to just try, if you go onto the prime100 website you can actually get a sample for free of either the air dried version or 1 box of the wet slow cooked version 🙂
Air dried took around 2 weeks to arrive and the wet slow cooked, you pick up at your closests store which for me was Petbarn.

By: David D'Angelo

David D'Angelo — Wed, 10 Jul 2026 07:16:39 +0000

In reply to Amanda.

Hi Amanda, they source all their proteins from the human grade supply chain including Prime Pantry. Once those ingredients hit a pet food facility they technically aren’t “human grade” any more – a term which I expect will become more regulated over the coming years.

By: Amanda

Amanda — Mon, 08 Jul 2026 22:45:21 +0000

Do you know if the meat is human grade or not?

By: Belinda

Belinda — Mon, 28 Nov 2022 11:51:51 +0000

In reply to Al. I love this as a treat for treat toys. Also the tin is a bonus since soft plastics can't be recycled atm

By: Talinga

Talinga — Tue, 04 Oct 2022 08:40:05 +0000

I purchased this from Bestfriends the other week as they had a 20% off promotion. I was feeding my 6 month Pomeranian Ziwi Peak and thought I’d give it a whirl as it was cheaper than Ziwi with the 20% off. My Pom wasn’t really impressed with it. The pieces are less crumblier than Ziwi, so that was a plus but they are crunchier than I’d expect for an air dried alternative.

By: Melanie

Melanie — Fri, 23 Sep 2022 07:28:53 +0000

I give this to my staffy as treats, and I like that the pieces are small, dry and there aren’t a bunch of moist crumbs at the bottom of th bag.
Since I got it on sale, it was much cheaper than Ziwi per kg.
No tummy issues, and my dog is will eat anything so can’t comment on the taste, but I find it much better smelling than Ziwi.

By: Al

Al — Mon, 19 Sep 2022 00:26:46 +0000

This whole industry has gone crazy…while pet ownership is normal, creating needs for them is plain marketing. Some dogs are more trouble than fussy kids when it comes to feeding. Ask me how I know ..with three dogs that will put anything in their mouth they find on a walk and then get all funny at dinner time. I think folks need to stand back and see who is manipulating who..