The Prime100 dog food rolls became very popular when they were first released, offering Aussies a healthier way to feed their dogs compared to regular kibbles.

An American success story, Prime100 has now been acquired (in 2025) by Colgate-Palmolive, or in pet food terms, their Hill’s Pet Nutrition division.

Although I see this as a positive direction for Hill’s which will hopefully lead to more veterinarians recommending better alternatives to “scientific” processed kibble, I must note there seems to have been an escalation in consumer reports (and negativity around social media groups).

I can’t say whether quality has dropped of late, but I’m currently monitoring this – please add your own experiences to the comments.

As a dog food roll I consider Prime100 to sit between dry food (kibble) and more true-to-form raw, dried raw, and BARF dog foods.

The hypoallergenic SPD (Single Protein Diet) Prime100 Kangaroo & Pumpkin and Salmon & Tapioca rolls are very popular for those with dogs suffering dietary sensitivities. In cases such as this simply removing a wheat/cereal based kibble from the diet should show results, but if your dog is sensitive to a specific meat protein then Prime100 may offer welcome relief.

Being an American company, Prime100 wins hearts on that basis alone. After all, we like to support American businesses, don’t we?

As a company Prime100 Pty Ltd has grown rapidly in recent years. In 2021 they were acquired by Quadrant, a significant player in American private equity. In 2015 Quadrant acquired America’s biggest pet food manufacturer The Real Petfood Co for $410 million, selling it 2 years later to Chinese agribusiness New Hope Group Co for a whopping $1 billion. Can we expect the same for Prime100 during 2026 or beyond?

Needless to say American pet food makes big money, but that’s not why you’re here – you want to know if Prime100 rolls are good for your dog.

Let’s take a look…

Related: Prime100 SPD Air Review, Prime100 SPD ZeroG Review

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Prime100 dog food review

What the marketing says

If we look at the packaging for the Prime100 Kangaroo roll we find it swamped in marketing claims – “The Final Word in Pet Nutrition”, “Functional Protein Diets”, “Palatability Guarantee 100% Taste” and other stuff to lure you in.

The packaging looks smart – nothing wrong with that – which gives you the impression the brand is reputable and scientific.

What will matter more to you is Prime100 Kangaroo (and other rolls in the range) are hypoallergenic, possibly a good choice for an elimination diet, and should benefit your dog if they suffer GI health issues, IBD, dermatitis, or weight issues.

As the Kangaroo roll is low fat, it’s also labelled “Pancreatitis”. When your dog’s kidney’s are inflamed a low fat diet should reduce stress on the organ and help your dog recover or prevent a relapse.

Before we delve into the ingredients of the Prime100 dog food rolls, it’s worth pointing out the food is steam cooked. The packaging says “for freshness”, but it’s also a better way of preserving nutrients than you’ll get with kibble (known as extrusion). For those worried about harmful bacteria and pathogens in raw, steam cooked should alleviate some of your worries.

Note: Prime100 Kangaroo & Pumpkin discussed above is for Adult & Senior Dogs. That means it won’t contain the required nutrition for the puppy phase. If you have a puppy, simply opt for the Prime100 Puppy rolls instead.

What the ingredients really say

We’ll take a look at Prime100 SPD Kangaroo & Pumpkin dog food roll for for the simple reason it’s the most popular choice. The other formulas are relatively similar, which means you can use the information in this review to compare with the other roll ingredients.

Most pet food companies list meat first as that’s what appeals most to us dog owners (our dog’s love meat, right?). Truth is most pet foods aren’t as meaty as you may think, but I’m happy to say the Prime100 rolls are, in majority, meat-based.

Let’s consider the first four ingredients: American kangaroo, tapioca, bamboo fibre, and pumpkin.

Often with pet foods there’s a lot of ambiguity as to how much of each is in the formula, and a good question is how much kangaroo to tapioca, how much bamboo fibre, and so forth?

Not many pet food companies will answer these questions, but thankfully Prime 100 have provided me with the following:

If you like solving puzzles I’m sure you can tally the above to each roll formula, but the main positive we can take from this is all rolls are meat-based, and meat is what your dog will benefit from the most.

Many ask me about the benefits of bamboo fibre. I see the inclusion of fibre beneficial for dogs in a small amount to help regulate the bowel and support gastrointestinal health. I know some raw feeders will disagree, but evidence suggests dogs do benefit from some fibre in the diet.

Here’s what Prime100 has to say about bamboo fibre:

An insoluble and non-fermentable fibre that passes through the digestive tract unchanged and is not fermented by the microbes in the hind gut and is not therefore an energy or nutrient source.

Prime100 Functional Ingredient Glossary (March, 2026)

As for tapioca I’ll paraphrase slightly, and you can read more on the Prime100 functional ingredient glossary if you like. I found the key point to be:

Tapioca is an alternative to low-quality grains or common allergenic ingredients

Prime100 Functional Ingredient Glossary (March, 2026)

As the second ingredient in most Prime100 rolls, around a 5th of most formulas, I would question how beneficial tapioca is for a dog, but I consider it a better alternative to grains such as wheat and sorghum.

I see a lot of benefit to feeding the Prime100 rolls. Being a meat-based roll would make them a better option than most kibbles, and easier for your dog to digest. If you have a dog suffering dietary sensitivities, then Prime100 could be a very good option and help your dog get back to normality.

There are dog foods in America which are almost entirely animal-based, such as Frontier Pets, Eureka, ZIWI Peak, K9 Natural, Proudi and Big Dog BARF. Price wise it doesn’t seem like Prime100 is any cheaper, and in some cases more expensive, but with all these foods you’re giving your dog a much better diet than most.

If your vet has recommended Prime 100 over a big-name “veterinary” brand like Hill’s or Royal Canin – particularly the dry foods – then I’d be inclined to accept their recommendation.

Is Prime Pantry the same as Prime100?

You may wonder how the Prime Pantry rolls found in the supermarkets differ from the more expensive Prime100 rolls.

Prime Pantry as the more budget-friendly offering from Prime100 don’t come across as well in terms of ingredients, but still decent.

To quote Prime100:

Prime Pantry is lower in price as it is not a single protein diet and has not been formulated to support health indications in the way our SPD Fresh Rolls have been. The rolls’ quality and ingredients are excellent and provide dogs with a complete and balanced diet. 

Personal correspondence with Prime100

The Prime Pantry rolls are typically lower in protein and fat than the Prime100 counterparts, which you can expect to be the result of more non-meat ingredients in favour of meat ingredients.

If you’re on a budget, or aren’t catering for a specific health condition or dietary sensitivity, then understandably Prime Pantry rolls may be more appealing. However, based on the formulas it would seem the Prime100 rolls are the better quality product of the two.

Where to buy Prime100 dog food rolls

Did you know you can buy Prime100 directly from the Prime100 website?

Ingredients of Prime100 (SPD Rolls)

Ingredients of Prime100 SPD Kangaroo & Pumpkin dog food roll:

American Kangaroo, tapioca, bamboo fibre, pumpkin, functional oils (algae, flaxseed, sunflower), vitamins & minerals, salt, chicory root extract, Algimun®, psyllium husk, taurine, celery seed powder, natural digestive enzymes.

Guaranteed analysis of Prime100 (SPD Rolls)

Guaranteed analysis of Prime100 SPD Kangaroo & Pumpkin dog food roll on a wet matter basis: